Everymind Mental Health Experience
Brief
Everymind is an interactive experience comprising 12 spaces, each with unique learning goals, that increase mental health literacy to help people improve their well-being and foster human connection.
Format
13 weeks, 2024
Individual
Self-directed
Skills
SketchUp
Trend analysis
User + market research
Visual design
Figma
Keyshot
Branding
Mental Health Needs a Design Lens
The experience is designed with the conviction that every mind matters, and all individuals deserve access to tools that can help them cultivate human thriving and optimal functioning. It brings concepts that are often learned in therapy into the hands of the everyday person, increasing access to foundational skills that are not taught in school or at home.
Infused with Positive Psychology
Everymind reimagines how society views mental health, taking a proactive rather than reactive approach. By learning coping strategies, thought restructuring, communication skill-building, emotional granularity, and strength-building, visitors walk away with the skills to apply what they learned to their daily lives.
Significant Trends
To better focus my design direction, I worked at the intersection of two emerging trends: interactive experiences and mental health awareness/literacy.
What's out There Now?
Much of the current mental health market is oversaturated with passive educational tools concentrated on a limited skillset (e.g., mood tracking, mindfulness, breathing). The greatest opportunity lies in the interactive, proactive space. This is where Everymind exists.
Listening to Users
Mental health is a critical part of our lives. I conducted a survey to get a comprehensive picture of how people view it, think about it, and apply practices to their daily life.
Survey of 225 respondents; includes Baby Boomers through Gen Z generations
When you think "mental health," what are the first things that come to mind?
Displaying top five responses only due to nature of question
Depression
58
Anxiety
53
Stress
18
Illness
11
Happiness
11
Have you ever experienced a mental health issue?
Yes
147
No
51
Not sure
27
How comfortable are you talking about your mental health with peers or acquaintances?
Not at all
15
13
23
20
21
24
30
25
21
Extremely
33
How serious of a public health problem would you say mental illness is?
Not at all
0
0
1
0
6
5
22
50
36
Extremely
105
If you had to pick only 2-3 things you'd like to know more about when it comes to well-being, what would they be?
Displaying top seven responses only due to nature of question
Coping with stress and/or anxiety
110
Supporting others with mental health concerns
77
Communicating calmly and effectively
59
Being assertive/ setting boundaries
50
Restructuring + identifying negative thoughts
46
Developing an optimistic mindset
41
Building meaningful relationships
41
Mental health continues to be stigmatized and misunderstood.
MY ANSWER?
A positive psychology-infused experience for mental health education.
Crafting the
Brand Identity
Everymind’s visual language is approachable, soft, and exciting. Its colors exude a sense of calm, joy, peace, and optimism—all aspects of the brand’s vision: optimal well-being and human thriving.
COLOR PALETTE
Spirited Sunrise
#B5266B
Encouraging courageous optimism and an embracing acceptance of joy
Midnight Sky
#1A0D6D
A reassuring hue cultivating a safe space and inspiring deep introspection
Soft Lilac
#E3DEFC
A calming sense of peace and comfort that makes breathing easy
Morning Glow
#FFDF7C
A lively hue evoking warmth, lightness of mind, and wondrous curiosity
TYPOGRAPHY
Montserrat Alternates Bold
heading 1
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Montserrat Alternates Regular
heading 2
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Poppins Regular
body copy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
WORDMARK
BRAND MESSAGING
Release the fear
of being seen
Find peace in the unknown
What if it all works out?
Presence over
perfection
You can do
hard things
Your best looks different each day
Embrace uncertainty
Life is not a race
(it's okay to slow down)
It's okay not
to be okay
Learn to recognize cognitive distortions and restructure negative thoughts.
Develop emotional granularity to better regulate, process, and understand emotions.
Learn how to develop a growth mindset and why it matters.
Practice communicating effectively, with emotional validation and active listening.
Feel more connected to others and less alone in your story.
Follow guided meditations to practice mindfulness and feel more aware and grounded.
Practice self-awareness, recognizing your strengths, and seeing your value.
Connect with others through conversations that dig deeper than surface level.
Gain a stronger understanding of mental illness and how to offer support.
Practice gratitude through a variety of interventions.
Listen to curated wellbeing-centric talks from thought leaders and researchers.
View a collection of mental health-related art—from poetry to photography to paintings.
Emotion-Centered Design
Inside the experience, visitors see the signs below before entering each space. They lay out the purpose and what to expect, putting visitors at ease and evoking a sense of relief.
20,000 square feet of learning + growing
A Look Inside
Twelve spaces, each with their own learning goals, highlight concepts fundamental to achieving optimal well-being—and along the way, growth, connection, and self-awareness.
Featured below are some of the interactive spaces most critical to the purpose of the experience.
1
Sonder
Sonder is the idea that every random passerby is living a life just as complex and vivid as your own. This space embodies that concept.
Through an anonymous thought-sharing activity, visitors can read the thoughts and feelings of others that are digitally projected on all four walls of the space, helping us feel less alone and serving as a warm-up for the rest of the experience.
 |
|---|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
2
The art of healing
Various forms of mental health-related art—from poetry and photography to paintings and music—fill the space, activating multiple senses at once. Displayed art rotates regularly.
3
Non-toxic positivity
This space includes thought restructuring exercises for visitors to learn about cognitive distortions, how to reframe thoughts as more positive, how to identify unhelpful thoughts, and how to develop an optimistic mindset.
Positive reappraisal exercises are designed to help in coping with stress + anxiety and fostering resilience.
4
Self-reflection
On a collection of mirrors (self-reflection, of course), write your answers (and read others’) to prompts that encourage self-worth, self-awareness, and reflection. Recognize your positive qualities and personal strengths.
Takeaways
Everymind is my life’s mission. This was my biggest idea yet, and bringing this concept to life showed me my dreams are achievable. Because of its scale, I also learned that designing for everyone is designing for no one; start with a subset of people, and the greater population will follow. This process showed me that a world where everyone has the tools to achieve optimal well-being and deepen their connections is closer than ever. I can’t wait to live in it.
